Understanding Salesforce Custom Objects: The Building Blocks of Your CRM

In Salesforce, objects are like tables in a database, storing your business data. There are Standard Objects (Accounts, Contacts, Opportunities) and Custom Objects (created by you).

1. What is a Custom Object?

A Custom Object is a user-defined data structure that lets you store information unique to your business.
Example: If you run a school, you might create a Student custom object.

2. How to Create a Custom Object in Salesforce

1. Go to Setup

2. Search for Objects

3. Click New Custom Object

4. Add Fields (Name, Email, etc.)

5. Save & deploy to users

3. Benefits of Custom Objects

• Tailored to your business

• Automates workflows

• Improves reporting

4. Use Cases

• Logistics: Package Tracking object

• Healthcare: Patient Records object

• Real Estate: Property Listings object

Conclusion
Mastering custom objects gives you full control over your Salesforce database and workflows.